Internal Training Document for South Korea Market
Sales Training & Product USPs
Strategic Overview for the Korean Premium Market
Product DNA & Selling Points
UNESCO World Heritage
Sourced from the protected "Parc Natural de ses Salines." A seal of absolute purity and ecological harmony.
Ancient Craftsmanship
Harvested by "Salineros" using centuries-old traditions. 100% natural, sun-dried, and hand-collected.
Mineral Richness
Unrefined and unwashed. Rich in Magnesium, Potassium, and Calcium. Milder than common salt.
Umami Enhancer
Elevates natural flavors rather than overpowering them. Ideal for the delicate Korean palate.
The Delicate Crunch
Moist, crystalline structure. Melts slowly on the tongue, providing a unique sensory experience.
100% Natural
We add nothing and take nothing away. Free from anti-caking agents and additives.
Lifestyle Icon
The turquoise ceramic is a status symbol. A beautiful "Gift of Nature" for the dining table.
The Finishing Touch
Not for cooking, but for finishing. Respects quality ingredients like Hanwoo beef and Sashimi.
PART 1: The Ceramic Pot Collection
Target: High-end Dept. Stores, Gift Sets, Wedding/Corporate Gifts, Gourmet Grocers
| Product | Profile & Differentiator | The "One-Sentence Pitch" | Best Pairing |
|---|---|---|---|
| 1. Fleur de Sel Classic / 150g |
The Purest Form. High moisture, crunchy texture. Mild and mineral-rich. | "The 'Caviar of Salt'—it doesn't sting, it melts. The ultimate luxury essential." | Hanwoo (Premium Beef), Sashimi, Daily use |
| 2. La Vie en Rose Rose Petals / 140g |
Special Ed. with PINK RIBBON. Infused with rose petals. Perfect "Dessert Salt". | "A visual masterpiece. Adds a romantic, floral note to dark chocolate or game." | Dark Mousse, Ice Cream & Tajine |
| 3. Isla Blanca Hierbas Herbs / 140g |
Special Ed. Ibiza Preservation Fund. Alcohol-free "Hierbas" liqueur taste (Lemon, Anise, Fennel). | "The taste of Ibiza. Replaces the famous liqueur with a fresh, herbal finish." | Yoghurt with Melon, Chicken, Fish |
| 4. Mar Blau (BIO) Black Garlic / 140g |
Special Ed. Plastic Free Ibiza. Marinated "Ajo Negro". Nuances of Vanilla, Plum, Licorice. | "The European Umami Bomb. Complex and sweet-savory. Gives sauces that certain something." | Aioli & Tomato Tart, Steak, Pasta, Avocado |
PART 2: Granito Shaker Range
Target: Gourmet Grocers, Daily Home Cooking, "Home Bistro"
5. Granito Pur
100% Sea SaltThe perfect salt for everything. Ready to shake.
6. Granito con Chili
40% Crushed Chili without seedsCoarsely ground chili peppers. For those who dare—Caution Hot!
7. Granito con Hibiscus
Hibiscus FlowerSlightly acidic taste with deep red color. Visually stunning.
8. Citronella & Ginger
Asian FusionStrong ginger meets fresh lemongrass. Asian inspired kitchen.
9. Granito con Flores
Mediterranean Flower BlendA delicate blend of edible Mediterranean flowers—visually breathtaking and aromatically refined. A feast for the eyes and the palate.
10. Lipstick
Pocket Size Granito
"Gourmet Flavor Anytime"
Perfect companion for on the go, dining out, or travel. Your salt, everywhere.
Objection Handling
"Why is it more expensive than Korean sea salt?"
SAL de IBIZA is a 'Finishing Salt'. You use a tiny amount at the end. One pot lasts months, so cost-per-meal is very low."
"Is it too salty?"
"It's less salty than refined salt. The Magnesium/Calcium makes it feel softer. It brings out food's sweetness rather than masking it."
"Which one should I start with?"
"Start with the Classic Ceramic Pot (The Icon). Then add them one by one."
