Internal Training Document for South Korea Market

SAL de IBIZA - Sales Training Sheet (Korea)

Sales Enablement Material • Korea Market

Sales Training & Product USPs

Strategic Overview for the Korean Premium Market

Product DNA & Selling Points

UNESCO World Heritage

Sourced from the protected "Parc Natural de ses Salines." A seal of absolute purity and ecological harmony.

Ancient Craftsmanship

Harvested by "Salineros" using centuries-old traditions. 100% natural, sun-dried, and hand-collected.

Mineral Richness

Unrefined and unwashed. Rich in Magnesium, Potassium, and Calcium. Milder than common salt.

Umami Enhancer

Elevates natural flavors rather than overpowering them. Ideal for the delicate Korean palate.

The Delicate Crunch

Moist, crystalline structure. Melts slowly on the tongue, providing a unique sensory experience.

100% Natural

We add nothing and take nothing away. Free from anti-caking agents and additives.

Lifestyle Icon

The turquoise ceramic is a status symbol. A beautiful "Gift of Nature" for the dining table.

The Finishing Touch

Not for cooking, but for finishing. Respects quality ingredients like Hanwoo beef and Sashimi.

PART 1: The Ceramic Pot Collection

Target: High-end Dept. Stores, Gift Sets, Wedding/Corporate Gifts, Gourmet Grocers

Product	Profile & Differentiator	The "One-Sentence Pitch"	Best Pairing
1. Fleur de Sel Classic / 150g	The Purest Form. High moisture, crunchy texture. Mild and mineral-rich.	"The 'Caviar of Salt'—it doesn't sting, it melts. The ultimate luxury essential."	Hanwoo (Premium Beef), Sashimi, Daily use
2. La Vie en Rose Rose Petals / 140g	Special Ed. with PINK RIBBON. Infused with rose petals. Perfect “dessert salt”.	"A visual masterpiece. Adds a romantic, floral note to dark chocolate or game."	Dark Mousse, Ice Cream & Tagine
3. Isla Blanca Hierbas Herbs / 140g	Special Ed. Ibiza Preservation Fund. Alcohol-free "Hierbas" liqueur taste (lemon, anise, fennel).	"The taste of Ibiza. Replaces the famous liqueur with a fresh, herbal finish."	Yogurt with melon, chicken, fish
4. Mar Blau (BIO) Black Garlic / 140g	Special Ed. Plastic Free Ibiza. Marinated "Ajo Negro". Nuances of Vanilla, Plum, Licorice.	"The European Umami Bomb. Complex and sweet-savory. Gives sauces that certain something."	Aioli & Tomato Tart, steak, pasta, avocado

PART 2: Granito Shaker Range

Target: Gourmet Grocers, Daily Home Cooking, "Home Bistro"

5. Granito Pur

100% Sea Salt

The All-rounder

The perfect salt for everything. Ready to shake.

"The universal shaker. No grinder needed—just pure sea salt texture."

Best For: Daily Table Use

6. Granito con Chili

40% Crushed Chili without seeds

Spicy Kick

Coarsely ground chili peppers. For those who dare— Caution Hot!

"Optimal for re-seasoning. Adds a serious kick and crunchy texture."

Best For: Pasta & BBQ or Daily Use

7. Granito con Hibiscus

Hibiscus Flower

Visual & Tart

Slightly acidic taste with deep red color. Visually stunning.

"A visual and flavor highlight. Adds acidity to desserts, cheese or raw meat."

Best For: Carpaccio, salad, mozzarella, ricotta, desserts

8. Citronella & Ginger

Asian Fusion

SE Asia Trip

Strong ginger meets fresh lemongrass. Asian inspired cuisine.

"A journey to Southeast Asia. Perfect companion for far-eastern specialties."

Best For: Coconut Curries & Soups

9. Lipstick

Pocket Size Granito

"Gourmet Flavor Anytime"

Perfect companion for on the go, dining out , or travel. Your salt, everywhere.

Objection Handling

"Why is it more expensive than Korean sea salt?"

SAL de IBIZA is a 'Finishing Salt' . You use a tiny amount at the end. One pot lasts months, so cost-per-meal is very low."

"Is it too salty?"

"It's less salty than refined salt. The Magnesium/Calcium makes it feel softer. It brings out food's sweetness rather than masking it."

"Which one should I start with?"

"Start with the Classic Ceramic Pot (The Icon). Then add them one by one"